Audience development, marketing, distribution & exhibition / Management & financing / Digital & multimedia / Festivals / Television series / VOD

NEXT WAVE

Reinvent Film Markets

NEXT WAVE is a 9-month training programme for professionals. NEXT WAVE’s goal is to train participants in the essential skills required to master the current infrastructure, as well as the mindsets needed to build viable new business models for future sales and distribution.

Dates: October 2020-June 2021
Application deadline for 2020/2021: 30 June 2020
This programme wants to encourage the participants to create new marketing and communication methods and develop original audience engagement strategies.

Participants gain business knowledge, practical expertise, strategic skills and international networks. The programme aims to disrupt the professional silos and current educational patterns. A powerful component of NEXT WAVE is bringing together established industries and tech/start-up firms to spark innovation.

NEXT WAVE is a full-time postgraduate course that runs from October through June. Participants must attend the full nine months of the programme online/onsite.

The programme covers:
  • Past, current and future exploitation patterns and release strategies
  • The impact of streaming and the role of intermediaries
  • Digital forms of marketing, data-driven strategies
  • Curatorship across all media, audience development and the building of cinephile communities
  • Market norms, business structures and methods used in the start-up world
The curriculum includes cohort-based learning in seminars, workshops, case studies and at least three study trips to festivals, film markets, other film schools and conferences: to the National Film School of Paris “La Fémis”, the European Film Market in Berlin and Marché du Film in Cannes. During the programme, each participant works on three projects: an individual project, at least one practical assignment developed in conjunction with the industry partners, as well as the final summit.

NEXT WAVE is designed and run by the German Film and Television Academy Berlin (DFFB); the partner film schools are the French National Film School (La Fémis) and the National Film School of Denmark.
Learning outcomesNEXT WAVE participants will build the mindsets and competences needed to develop and implement viable new business models, innovative marketing and communication methods and audience-engagement strategies. They will gain a solid knowledge base on market structures and recent developments, with a sound grasp of existing and newer post-digital promotion and consumption tools (always connecting digital channels and bricks-and-mortar contexts). Participants will learn how to create positive synergies between digital tools and existing analogue instruments. This will involve developing innovative promotional strategies and testing these out in real-world professional contexts, including assessing the financial impact. Throughout, participants will learn to think ‘outside the box’.
Target groupProfessionals from film sales, distribution, exhibition, marketing, curatorship, audience development, production
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Project-based
Senior
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4000
For applicants from low capacity countries
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Includes travel to festivals/markets in other countries and monthly public transport ticket in Berlin.
Included for the trips outside Germany.