ISI | The Audience Design Lab
Introducing the audience design methodology to identify audiences and ways to engage them.
International Screen Institute
Designed to encourage filmmakers to find and build early audience engagement for their project/s. Learning to develop an audience design strategy at the earlier stages of the filmmaking process will allow participants to have a greater understanding of how to engage that audience with the correct messaging for grassroots marketing across the various social platforms, find and build communities and look at alternative and education opportunities. Participants will leave this lab with a greater understanding of how to augment their film’s message, and how to build an impact campaign around their film.
Company data
The International Screen Institute is a non-profit organisation providing innovative top-level training for film and media creatives and executives with a strong focus on the business aspect of the audiovisual industry.
ISI aims to develop sustainable careers and businesses. Its mission is to connect and empower international industry professionals working both in fictional and factual content as well as all players within the audiovisual ecosystem. Our training programmes will gather international Film and TV experts and selected participants to Austria and online.