Project development / Documentary / Audience development, marketing, distribution & exhibition

Impact Producers Lab

The Impact Producers Lab is an extension – and natural development – of the global Good Pitch programme, which includes creative mentorship, filmmaker workshops and labs, online resources, and a series of unique live events devised and organised by DOC SOCIETY and hosted in different cities across the world.

Dates: Spring (tbc)

As part of the Good Pitch Europe 2018 programme, Doc Society built capacity and trained Impact Producers who can help take a film from completion to impact. The 2018 cohort brought together 9 professionals from across the European Union who are working at the intersection of storytelling and impact. They represented the world's of film production and distribution, campaigning, journalism, legal, and marketing and PR.

Through a 4-day Impact Lab retreat hosted in the Netherlands from 23-26 April, 2018, the selected professionals pored over case studies and dissected effective strategies for using independent documentary film as a tool for social or environmental change.

There is no other structured activity like this Lab anywhere in the world to specifically train Impact Producers to take film campaigns from strategy through to planning, budgeting, fundraising through to execution and evaluation. With the goal of creating real, lasting social or environmental impact. This is not classroom teaching but highly interactive and participatory training combining keynote presentations with discussions, teamwork and group analysis of case studies.

The course covers:
* Strategy – identifying appropriate scope and change goals, theory of change, assessing strength and weaknesses;
* Planning – detailed bespoke plan for the film outreach and audience engagement strategy, including PR and s;ocial media, and how this works with/around the distribution timeline;
* Budgeting – devising realistic costs for short and long term impact work;
* Fundraising – identifying potential funders for outreach and audience engagement (traditional and non-traditional funders), knowing how to apply and what different funders want
* Execution – internal team building, execution of external partnerships and including online activity and live events
* Evaluation – choosing or designing the most appropriate way to measure and report impact achieved – on public, political, legal, and corporate levels.

Target groupProducers, Post-production professionals, Scriptwriters, Directors, Cinematographers, Content developers, Animation professionals, Lawyers
Junior | Intermediate | Senior